Kentucky Derby Museum launches new logo

Kentucky Derby Museum launches new logo

Kentucky Derby Museum launches new logo
To celebrate, Museum offers special Sunday promotion for December and January  

LOUISVILLE, Ky. (Dec. 2, 2016) – The Kentucky Derby Museum is excited to launch its first major brand update in eight years with a new logo and color scheme. The Museum partnered with Louisville-based agency, Doe-Anderson Advertising and Public Relations, to give the Museum’s signature icon a whole new look. The updated logo features a Thoroughbred race horse in motion, with a jockey in the saddle.

“We’ve just completed the most successful year in the Kentucky Derby Museum’s 31 year history. As we continue to carry that excitement and momentum forward, we are embracing this fresh, modern look for our brand,” Kentucky Derby Museum President Patrick Armstrong said.

“My goal was to design a logo as timeless as the Kentucky Derby itself – simple, iconic, while evoking all the color and energy of the race and the event. Practically speaking, I wanted the mark to be flexible enough to use in a multitude of applications from identity materials to signage,” Bill Connelly, Creative Director at Doe-Anderson said.

To celebrate the launch of the new logo, the Kentucky Derby Museum is introducing Sunday Fundays for local visitors. On Sundays throughout December 2016 and January 2017, guests with a Kentucky or Indiana Driver’s License or I.D. can receive one free child’s admission with the purchase of an adult admission, an $8 value.

A full line of new logo merchandise is now featured in the Museum’s Gift Shop and includes items like t-shirts, hats, glassware and more. It offers the perfect way to pick up a unique gift this holiday season and show your support of a local business. To shop online, visit

Editors/Producers: Click to download .PNG of the new logo. Please discontinue the use of any previous Museum logos!

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About Kentucky Derby Museum (
Kentucky Derby Museum, a 501(C)(3) non-profit public charity organization in Louisville, Kentucky has a commitment to ENGAGE, EDUCATE and EXCITE everyone about the extraordinary experience that is the KENTUCKY DERBY.

Lindsay English
Communications Manager
(502) 814-3030
Cell (502) 777-6148