of 15 or more

And you're off… for fun and excitement when you visit the Kentucky Derby Museum. Come and experience the most dynamic and unique celebration known worldwide as the "Greatest Two Minutes in Sports™". Get an up close and personal view of the event that has WOW-ed the world for over 147 years.

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Group General Admission Rates:

For groups of 15 or more

All prices subject to change. Final payment and attendance are due 3 business days prior to your group's visit and is non-refundable.

All visits include:
Hourly 30-minute historic walking tour of Churchill Downs Racetrack •  “The Greatest Race,” a 360° 18-minute media experience that will make your heart race and emotions soar • Two floors of family-friendly interactive exhibits • Access to our Museum Store & Kentucky fare in the Derby Café • And much more!

Kentucky Derby Museum is closed the days of Thurby (Thursday, 5/5/22), Kentucky Oaks (Friday, 5/6/22) and Kentucky Derby (Saturday, 5/7/22). 


Group Only - Premium Tour Selections

All Premium Tours are priced per person and are in addition to the Group General Admission rates. Premium tours must be scheduled in advance and require a $250 deposit at time of booking. Deposit is refundable if visit is canceled no less than 45 days prior to arrival date. Final payment and attendance are due 15 business days prior to your group visit (final payments are non-refundable). Please allow an additional 45-60 minutes for each added premium tour experience.

V.I.P. Experiences

Mint Julep University

Mint Julep University

When you're done with this experience, you'll be an expert on Kentucky's famous drink - the Mint Julep! Learn how to make a Mint Julep, and of course, drink it, too. Soak up the history of how this beverage became the Kentucky Derby's signature drink. Now taking bookings for June and beyond!

$25 per person

People making hats


What's your fashion attitude? Big brim with lots of trimmings or simple and chic? During Hatitude, you will create your very own Kentucky Derby hat. We provide the hat, all the ribbons, bows, flowers and fanfare - you provide the style.

$25 per person

Crafting a horseshoe

Lucky Shoes

Four-leaf clovers, rabbit's feet, heads-up pennies - all lucky charms for many people. Another common one? The horseshoe! They are thought to bring good luck and protection. Groups can decorate and take home their very own lucky horseshoe!

$10 per person

Black Heritage in Racing Tour

NEW! Connect the historic dots about notable African American figures on this tour while making stops at significant places at Churchill Downs Racetrack that help tell these important stories.

$15 per person
Tour Available: Non-Racing Days



Group of people out by Barbaro Statue

Bachelor & Bachelorette Party Packages

Brides and Grooms looking for a party that will impress - grab your best guys and gals and book a trip to the Kentucky Derby Museum before you say the "I Do's!" From Kentucky's famous eats & drinks, to touring world-famous Churchill Downs, this will be a celebration that's the perfect balance of thrilling, fun, and unforgettable!

View available party packages


Tour Add-Ons

Want to really feel that Derby spirit? Add a speaker to your groups experience! These special presentations can be added to any group visit and are sure to leave a lasting impression! Add-on pricing is per group and is subject to availability. Click on each option below for more information.

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Live Racing Packages at Churchill Downs Racetrack

Includes lunch or dinner. There is no greater thrill than experiencing live racing at the legendary Churchill Downs Racetrack! Experience the history, athleticism, pageantry and glamour of Thoroughbred racing. Pricing for both race day packages listed below are all inclusive and do not require the additional purchase of Museum General Admission. Packages are available during live racing and pricing does cover Premium Race Days, Downs After Dark, or Kentucky Derby Week Racing. 

Daily Double

A great experience for groups of 24-500+. Make your group visit, family day, or corporate outing a day to remember! Begin your day at the Kentucky Derby Museum where you will learn about the history of Thoroughbred racing, Churchill Downs, and the Kentucky Derby. After your museum visit, guests will be escorted over to their seats at Churchill Downs Racetrack for a thrilling afternoon of live racing. The Daily Double includes General Admission to the Kentucky Derby Museum, seating on Millionaires Row or Skye Terrace at Churchill Downs Racetrack, fabulous Chef's Buffet, and a Race Day Program. Please allow 4-6 hours for your visit.

$49 per person (includes Museum Admission)

It's MY Derby - Day at the Races

Join us for the ULTIMATE Kentucky Derby experience. This full-day adventure has it all! Groups will begin their day by enjoying all that the Kentucky Derby Museum has to offer (two floors of interactive exhibits, our film "The Greatest Race", a guided Walking Tour of Churchill Downs), along with Hatitude (hat/fascinator-making activity) and Horse Talk (tips/betting lesson from a professional handicapper). After your museum visit, guests will be race-day-ready with Derby hats and handicapping knowledge! Groups will then be escorted over to their seats at Churchill Downs Racetrack for a thrilling afternoon of live racing. The Churchill Downs portion of this visit includes seating on Millionaires Row or Skye Terrace, fabulous Chef's Buffet, and a Race Day Program. This full-day experience will have your groups asking when they get to do it again!

$80 per person (includes Museum Admission)

Off-Site Activities

Are you hosting your annual meeting or convention in Louisville? Let us come to you! Many of our premium group activities can be experienced at local businesses, hotels and convention centers. Give your guests a Louisville experience they are sure to remember. Perfect for a little post-meeting or luncheon fun!

Off-site Hatitude

Perfect for groups of 40-500+. The Kentucky Derby Museum will provide all the needed staff and supplies for a hat-making or fascinator-making station. Setup is "assembly line" style. Your participants will walk in with an idea of their perfect Derby head-wear and walk out with a fantastic souvenir perfect for showing off their personal style at your Derby-inspired dinner or evening event!

$25 per guest, plus an additional off-site fee (prices vary depending on group size)

Off-site Race Activity

Kick off your welcome reception or add excitement to your dining event. Perfect for groups of 40-500+. The Kentucky Derby Museum will provide all the needed staff and supplies to entertain your guests with a taste of Live Racing Action! If you're hosting your event in November or December, choose our Reindeer Games - Holiday Race Activity for a touch of holiday flair.

$12-$18 per guest, plus an additional off-site fee (prices vary depending on group size)

Local Partner Packages

Louisville Legends Package

Visit two iconic Louisville attractions at one low price - Kentucky Derby Museum and Louisville Slugger Museum & Factory! This package is a guaranteed home-run winner every time.

Call (502) 992-5919 for availability and pricing.

Bourbon & Bridles Package

What could be more central to a quintessential Kentucky visit than the Kentucky Derby and bourbon? Plan you unforgettable day exploring the Kentucky Derby Museum and sipping bourbon at the Evan Williams Bourbon Experience!

Call (502) 992-5919 for availability and pricing.

Directions & Parking

Located at 704 Central Avenue, Louisville, KY 40208. View detailed directions to get to the Kentucky Derby Museum.

Please enter the auto court next to the Museum and Barbaro statue. A parking attendant will direct you to the closest drop-off point. Oversized vehicle parking is available in the Pink lot off of Kentucky Derby Drive. Please note – the auto court is a load zone. Parking or waiting for guests is prohibited.


With advance notice, we can package a special memento for every member of your group for an additional cost. Imagine their delight with having their very own horseshoe from the world-renowned Churchill Downs Racetrack! Check out our Corporate and Group Gift options.

Group Dining

The Derby Cafe & Bourbon Bar requires reservations for group visits. To learn more, download the group menu.

For reservation questions or updates, please contact:

Evin Munson, Senior Group Sales Coordinator | Phone: 502.992.5916

For sales and off-site information, please contact: 

Jennifer Riddell, Group Sales Manager | Phone: 502.992.5919

Request your reservation now

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Louisville Convention and Visitors Bureau Booking Incentives:


What people are saying about their group visit:

"They will work with you to customize a program that is sure to bring home a WINNING TOUR." -Ohio Travel Treasures

"The Kentucky Derby Museum exudes the true spirit of what Kentucky was, is, and always will be..." -Sweet Magnolia Tours

"A visit to the Museum is always a winner with our groups!" -Insight Vacations

"What an amazing place, our guests love it!" -WestWorld Tours