Kentucky Derby Museum Partners with Hallmark Media to Showcase “Kentucky Roses” Film Fashion

LOUISVILLE, Ky. (May 2, 2026) – The Kentucky Derby Museum is bringing a touch of on-screen romance to its galleries this spring through a special partnership with Hallmark Media. Guests can now experience an exclusive display of fashion and accessories from the upcoming Hallmark Channel original movie “Kentucky Roses,” filmed in part at Churchill Downs.

Now part of the museum’s permanent fashion exhibit, the display features outfits and accessories from the film, including elegant Derby hats, a necklace, a handkerchief, and the Derby Day wardrobe worn by stars Andrew Walker and Odette Annable. The collection offers a behind-the-scenes glimpse at the style and storytelling that bring the Derby’s pageantry to life on screen.

“Kentucky Roses,” premiering May 2 on Hallmark Channel and streaming the next day on Hallmark+, is a sweeping, multi-generational love story set against the backdrop of the Kentucky Derby. The film unfolds across two timelines—present day and 1932—following a young woman with dreams of contributing to the iconic garland of roses, and the unexpected romance that connects past and present.

“Derby isn’t just one day—it’s a feeling, a tradition, and a story that lives on year-round,” said Patrick Armstrong, President and CEO of Kentucky Derby Museum. “Through this partnership with Hallmark Media, we’re able to share that spirit with our guests in a unique way, offering them a chance to step into the romance and pageantry of Derby as seen on screen, while experiencing the real history that inspires it every day at the museum.”

Guests can view the display in the museum’s Derby Fashion exhibit starting May 3, the Sunday following Derby. Included with general admission, the Hallmark fashion installation enhances the museum’s ongoing mission to engage, educate, and excite visitors about the enduring legacy of the Kentucky Derby.

MEDIA NOTE: Images of the display can be downloaded from the museum's Dropbox. All images must include a courtesy for Kentucky Derby Museum.

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ABOUT HALLMARK MEDIA

Owned and operated by Hallmark Cards, Inc., Hallmark Media is entertainment’s leading destination for feel-good content. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres, as well as its own seasonal programming event, Miracles of Christmas. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. The company’s subscription streaming service and membership program, Hallmark+ offers a distinctive blend of all new, exclusive original series and movies, next-day access to Hallmark Channel and Hallmark Mystery premieres, plus monthly discounts and rewards for shopping at Hallmark Gold Crown retail stores. For more information, please visit https://corporate.hallmarkmedia.com/.

ABOUT KENTUCKY DERBY MUSEUM

Kentucky Derby Museum, where visitors can celebrate Derby every day, is a 501(c)(3) nonprofit public charity organization located next to Churchill Downs Racetrack in Louisville, Ky. The museum’s mission is to engage, educate, and excite everyone about the extraordinary experience that is the Kentucky Derby®. Kentucky Derby Museum is one of the region’s premier attractions, welcoming over 255,000 visitors annually from across the U.S. and around the world. With a general admission ticket, visitors can experience two floors of interactive exhibits, a 30-minute guided track visit of Churchill Downs, and the museum’s signature 360° movie, “The Greatest Race.” The museum also offers exclusive specialty tours, the Derby Museum Store, the Derby Museum Café & Bourbon Bar, and several event spaces for rent.