The Legends Series is an ongoing celebration of the culture, people and history of bourbon.
The 2018 Legends Series consists of three events. Click here to learn more about the series. The second in this series features Innovation of Bourbon, Fred Noe, Jim Beam Master Distiller & Freddie Noe, 8th Generation Beam Family Distiller.
There will be a special tasting of new whiskey innovations and we'll hear Freddie Noe’s inspiration behind his new brand, Little Book™.
“Freddie’s got a good sniffer on him. He’ll go far if he decides to join the family business,” was the prediction of Freddie Noe’s granddad, Sixth Generation Beam Master Distiller Booker Noe. A good nose and palate aren’t the only things Freddie and his granddad shared. When it came to curiosity and experimentation, Freddie’s always had a good dose of his granddad in him too, which became clear when he joined the family business several years ago.
Since joining the distillery team in 2013, Freddie has performed nearly every job, learning the craft of making whiskey from the ground up alongside his dad, Seventh Generation Beam Master Distiller Fred Noe. While working in research and development, Freddie discovered his fascination with blending, and the idea for his first product, Little Book™ Whiskey, was born. Freddie worked diligently for more than a year to create the perfect blend for his highly anticipated inaugural release, and Little Book “The Easy” was introduced nationwide in October 2017. Freddie will continue to create new releases for Little Book each year, with the goal of developing new and interesting liquids that whiskey fans have never tasted before.
As Eighth Generation Beam Distiller, Freddie holds a place alongside generations of Beams dating back to 1795 who have crafted the world’s finest bourbon and whiskey. Freddie assists his dad, Fred Noe, producing bourbons at the Beam distilleries in Kentucky and also serves as a company and family representative at industry and consumer events across the country, sharing the Beam family craft of whiskey making and the rich history of his family’s legacy. He resides in Bardstown, KY, with his wife and daughter.
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