Groups of 15 or more

Group Tours of 15 or more

And you're off… for fun and excitement when you visit the Kentucky Derby Museum. Come and experience the most dynamic and unique celebration known worldwide as the "Greatest Two Minutes in Sports™". Get an up close and personal view of the event that has WOW-ed the world for over 145 years.


Use the Reservation Form above or call (502) 992-5919 to arrange reservations, or send a request by email.

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Group Admission Rates:

(15 or more): $12/pp Adult Group | $7/pp Child Group (ages 5-14)
All prices subject to change. Click to learn about our Museum's accessibility options.

All Group Experiences to the Museum Include:

Group Only - Premium Tour Selections:

All Premium Tours are priced per person and are in addition to the Group General Admission rates. Premium tours must be scheduled in advance and require a $250 deposit 45 days prior to the visit. Final payment and guarantee of arrival are required 15 days prior to visit. Please allow an additional 45-60 minutes for each added premium tour experience.

Backstretch Breakfast Tour

Our most exclusive group tour! Experience the authenticity of the private backside of the race track during a rail side breakfast in the Track Kitchen while watching the horses during their morning workouts. Click here for more info.

    Backstretch Breakfast

Derby Season - Backstretch Breakfast Tour

Our most exclusive group tour! Want to get a good look at those horses training for The Greatest Two Minutes in Sports™? Visit us during Derby Season. Click here for more info.

    Backstretch Breakfast

Off to the Races

With $5,000 worth of "Horsey Bucks," everyone is a high roller! This mock racing event allows guests to share in the fun & excitement of wagering and learn about handicapping the horses. Remember, there's a winner in every race! Click here for more info.


Reindeer Games

It's a Ho-Ho-Ho lot of fun - join us in November and December as holiday magic transforms our racehorses into racing reindeer. Includes all elements of "Off To The Races" with holiday style as guests wager on their favorite reindeer to win the race. Each guest receives their own reindeer antlers for luck, so come and join us! Click here for more info.



What's your fashion attitude? Big brim with lots of trimmings or simple and chic? During Hatitude, you will create your very own Kentucky Derby hat. We provide the hat, all the ribbons, bows, flowers and fanfare - you provide the style. Click here for more info.


Garden and Greenhouse Tour

Tour the racetrack’s amazing 12,000 square foot Horticultural Center and learn first-hand what it takes to keep the grounds beautiful on Kentucky Derby Day and year-round from Churchill Downs Horticulture Director Matt Bizzell. Click here for more info.


Inside the Vault

Engage in a one-of-a-kind experience with the Kentucky Derby Museum's Curatorial Department and view rare artifacts, valuable trinkets, and treasures not currently on display in the Museum’s collection. Click here for more info.


Lucky Shoes

Four-leaf clovers, rabbit's feet, heads-up pennies — all lucky charms for many people. Another common lucky charm? The horseshoe. Often seen hanging over the entrance of a home, given to a newlywed couple, or, more recently, worn as jewelry, horseshoes are thought to bring good luck and protection. Over the centuries, several origin stories emerged about why people the world over believe in the luck of the humble horseshoe. Groups will have the opportunity to decorate and take home their very own lucky horseshoe souvenir. Click here for more info.


Tour Add-Ons:

Want to really feel that Derby spirit? Add a speaker to your groups experience! These special presentations can be added to any group visit and are sure to leave a lasting impression! Add-on pricing is per group and is subject to availability. Please see description below for more information.

Live Racing Packages at Churchill Downs Racetrack:

Includes lunch or dinner. There is no greater thrill than experiencing live racing at the legendary Churchill Downs Racetrack! Experience the history, athleticism, pageantry and glamour of Thoroughbred racing. Pricing for both race day packages listed below are all inclusive and do not require the additional purchase of Museum General Admission. Packages are available during live racing and pricing does cover Premium Race Days, Downs After Dark, or Kentucky Derby Week Racing. 

Daily Double

A great experience for groups of 24-500+. Make your group visit, family day, or corporate outing a day to remember! Begin your day at the Kentucky Derby Museum where you will learn about the history of Thoroughbred racing, Churchill Downs, and the Kentucky Derby. After your museum visit, guests will be escorted over to their seats at Churchill Downs Racetrack for a thrilling afternoon of live racing. The Daily Double includes General Admission to the Kentucky Derby Museum, seating on Millionaires Row or Skye Terrace at Churchill Downs Racetrack, fabulous Chef's Buffet, and a Race Day Program. Please allow 4-6 hours for your visit.. 

It's MY Derby - Day at the Races

Join us for the ULTIMATE Kentucky Derby experience. This full-day adventure has it all!! Groups will begin their day by enjoying all that the Kentucky Derby Museum has to offer (two floors of interactive exhibits, our film "The Greatest Race", a guided Walking Tour of Churchill Downs), along with Hatitude (hat/fascinator-making activity) and Horse Talk (tips/betting lesson from a professional handicapper). After your museum visit, guests will be race-day-ready with Derby hats and handicapping knowledge! Groups will then be escorted over to their seats at Churchill Downs Racetrack for a thrilling afternoon of live racing. The Churchill Downs portion of this visit includes seating on Millionaires Row or Skye Terrace, fabulous Chef's Buffet, and a Race Day Program. This full-day experience will have your groups asking when they get to do it again!

Off-Site Activities

Are you hosting your annual meeting or convention in Louisville? Let us come to you! Many of our premium group activities can be experienced at local businesses, hotels and convention centers. Give your guests a Louisville experience they are sure to remember. Perfect for a little post-meeting or luncheon fun!

Off-site Hatitude

Perfect for groups of 40-500+. The Kentucky Derby Museum will provide all the needed staff and supplies for a hat-making or fascinator-making station. Setup is "assembly line" style. Your participants will walk in with an idea of their perfect Derby head-wear and walk out with a fantastic souvenir perfect for showing off their personal style at your Derby-inspired dinner or evening event!

Off-site Race Activity

Kick off your welcome reception or add excitement to your dining event. Perfect for groups of 40-500+. The Kentucky Derby Museum will provide all the needed staff and supplies to entertain your guests with a taste of Live Racing Action! If you're hosting your event in November or December, choose our Reindeer Games - Holiday Race Activity for a touch of holiday flair. 

Local Partner Packages:

Louisville Legends Package

Visit two iconic Louisville attractions at one low price - Kentucky Derby Museum and Louisville Slugger Museum & Factory! This package is a guaranteed home-run winner every time. 

Bourbon & Bridles Package 

What could be more central to a quintessential Kentucky visit than the Kentucky Derby and bourbon? Plan you unforgettable day exploring the Kentucky Derby Museum and sipping bourbon at the Evan Williams Bourbon Experience! 

Directions & Parking:

Located at 704 Central Avenue, Louisville, KY 40208. Click here for detailed directions to get to the Kentucky Derby Museum.

On-site motorcoach parking available for groups - see parking details.


With advance notice, we can package a special memento for every member of your group for an additional cost. Imagine their delight with having their very own horseshoe from world renown Churchill Downs Racetrack! Call us at 1-800-KY-DERBY (800-593-3729) or click here and we'll put together a custom package for you.


Derby Cafe Express is now taking reservations for group visits. To learn more, download the group menu here.

Questions or to schedule your group experience:

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Louisville Convention and Visitors Bureau Booking Incentives:

15 Rooms to
Love Rewards
    Red Carpet
Arrival Program

Next Time:
Stay a Little Longer in Louisville

    Loving Louisville
Loyalty Club

What people are saying about their group visit:

"They will work with you to customize a program that is sure to bring home a WINNING TOUR." -Ohio Travel Treasures

"The Kentucky Derby Museum exudes the true spirit of what Kentucky was, is, and always will be..." -Sweet Magnolia Tours

"A visit to the Museum is always a winner with our groups!" -Insight Vacations

"What an amazing place, our guests love it!" -WestWorld Tours